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Cookies Policy
This Cookies Policy explains how Bally Casino may use cookies and similar technologies when you visit or use our website. These technologies help us provide a secure, reliable and convenient online experience, understand how our website is used, and remember certain choices. This policy should be read together with our Privacy Policy and any other applicable website terms.
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About cookies
Cookies are small text files that a website may place on your computer, mobile phone, tablet or other device when you visit. They allow the website to recognise a device, remember information about a visit and support particular functions. Cookies do not usually contain information that directly identifies you, although information collected through cookies may sometimes be linked with other information associated with you.
Page contents
Bally Casino may also use similar technologies, including pixels, tags, software development kits, local storage and device identifiers. These technologies can perform functions similar to cookies, such as helping us understand whether content has been viewed, whether a page has been accessed successfully, or whether a service is operating as expected. In this policy, we use the term cookies to refer to cookies and similar technologies unless we state otherwise.
Some cookies are placed directly by Bally Casino. These are commonly called first-party cookies. Other cookies may be placed by service providers or other third parties that support website functions, analytics, security or other permitted activities. These are commonly called third-party cookies. The use of third-party cookies may be subject to the relevant third party's own privacy information.
Cookies may be temporary or persistent. Session cookies are generally removed when you close your browser or end a browsing session. Persistent cookies remain on your device for a period of time or until you delete them. The length of time a cookie remains active can depend on its purpose, your browser settings and the settings applied by the relevant service.
The types of cookies we may use
The cookies used on a website can change as features, security requirements and services change. Bally Casino may use the following categories of cookies, depending on the pages and functions you access:
Strictly necessary cookies
These cookies support core website operations and may be needed for a page or service to work correctly. They can help with security, session management, traffic distribution, fraud prevention, account access and the delivery of requested functions. Because these cookies may be essential to the operation of the website, they may not be available for disabling through every preference tool. Blocking them in your browser may prevent some parts of the website from working properly.
Functionality and preference cookies
These cookies may remember choices you make, such as language, region, display preferences or other settings. They can make a future visit more convenient and help provide a consistent experience. If you disable these cookies, some preferences may not be saved, and you may need to enter or select them again during later visits.
Performance and analytics cookies
These cookies may help us understand how visitors use the website, including which pages are visited, how visitors move between pages and whether content or functions perform as intended. Information from these cookies can assist with improving navigation, identifying technical issues, measuring website performance and planning future updates. Where appropriate, analytics information may be combined into reports that are designed to show general usage rather than identify individual visitors.
Security and risk-management cookies
Cookies and similar technologies may be used to help protect the website, accounts and users. They can assist with detecting unusual activity, preventing misuse, supporting authentication and identifying attempts to interfere with website operations. These technologies may be used alongside other security controls and do not remove the need for users to protect their own login details and devices.
Advertising and marketing cookies
Where permitted and where applicable, marketing or advertising technologies may help measure the effectiveness of communications, limit repeated advertising, understand which content is relevant and deliver information about Bally Casino or related services. These technologies may be provided by third parties. Their use may depend on your consent, your settings and applicable Australian privacy and advertising requirements.
How cookies may be used
Cookies can support different activities across the website. For example, they may help us keep a browsing or account session active, remember that information has been entered, maintain the correct security settings and route requests to the appropriate website systems. They may also help us recognise whether a device has already accepted or rejected a cookie choice, so that we do not repeatedly display the same preference message.
We may use information collected through cookies to monitor website availability, investigate errors, improve page design and understand which features are useful to visitors. We may review information such as browser type, operating system, device category, approximate location, referring page, pages visited, interactions and the date or time of access. The information collected will depend on the technology used and the settings applied to the website and your device.
Cookies may also help support account and responsible-use processes where those processes are available on the website. For example, they may help maintain a secure session, remember a preference or support a message relating to account settings. Cookies are not used to replace identity checks, age checks, account controls or other measures that may apply to access to gambling services.
Information collected through cookies may be used by Bally Casino, its service providers and relevant technology partners for the purposes described in this policy and the Privacy Policy. We expect service providers that handle information on our behalf to use it only for authorised purposes and to apply appropriate safeguards. Third parties may process information in accordance with their own terms and privacy notices where they operate independently.
- Operate and secure the website and its supporting systems.
- Remember settings, preferences and consent choices.
- Provide requested account or website functions.
- Detect suspicious activity, misuse, technical faults or security threats.
- Measure website performance and improve content, design and navigation.
- Prepare aggregated or statistical reports about website use.
- Support communications and advertising activities where permitted.
- Meet legal, regulatory, compliance, auditing and record-keeping obligations.
Cookies do not give Bally Casino unrestricted access to your device. They cannot generally read unrelated files stored on your computer or mobile device. However, information may be collected when you access the website, and your browser or device may share certain technical information as part of a website request. You should review your device and browser settings if you want to understand or limit this activity.
Managing cookies and your choices
You may be able to control cookies through a cookie preference tool displayed on the website, through your browser settings or through settings provided by a third-party service. Depending on the tool, you may be able to accept all cookies, reject certain optional categories or change your choices at a later time. Your choices may be stored in a cookie or similar technology so that they can be applied on future visits.
Most browsers allow you to view, delete, block or restrict cookies. You can usually find these controls in the browser's privacy, security or settings menu. You may also be able to configure your browser to alert you when a website attempts to place a cookie on your device. Instructions vary between browsers and devices, so you should consult the relevant browser or device provider for current guidance.
If you delete cookies or use a different browser, device or user profile, your previous preferences may not be retained. You may then be asked to make your cookie choices again. Blocking or removing cookies may also affect website performance. In particular, disabling necessary cookies can prevent login, security checks, account functions or other requested services from operating as intended.
Choosing not to allow optional cookies will not necessarily stop all advertising or online communications. It may reduce the personalisation or measurement associated with those activities, while other forms of advertising or communication may still be shown. Where a third-party service provides its own opt-out or privacy control, that control may apply only to that service and may not affect cookies used by Bally Casino or other providers.
Children and age-restricted services
The website and gambling services are intended for people who meet the applicable minimum age and eligibility requirements. We do not knowingly use cookies to invite children to participate in gambling. If you believe that information relating to a child has been collected through the website, you should refer to the Privacy Policy for information about available privacy enquiries and requests.
Changes to this policy
We may update this Cookies Policy when website features, technologies, service providers, legal requirements or our practices change. The updated version will be made available on this page and may include a new effective date where appropriate. You should review the policy from time to time to stay informed about how cookies and similar technologies may be used.
If you have a question about cookies, privacy or the handling of information, please use the current privacy or support channel made available through the Bally Casino website. Do not include passwords, payment details or other sensitive account information in an enquiry unless the website specifically asks you to provide it through a secure process.
